Crypto and Blockchain are exciting new technologies with nearly endless applications. Since eMusic went online in 1998, we have seen all sorts of changes come to the music industry, but by far the most impressive innovation to come along is the opportunity for artists and fans to enter a closer relationship using Blockchain. Unlike many Blockchain projects, eMusic maintains a fully functional mobile app (available for iOS and Android) with instant access to hundreds of thousands of songs. We have served over 47 million music fans worldwide and have relationships with tens of thousands of indie labels. Our company history shows a commitment to responsible innovation in the music industry, such as the first-ever digital only release (They Might Be Giants’ Long Tall Weekend), to our continued commitment to DRM-free digital media. Meanwhile, we have taken every necessary step to ensure the lasting impact of the eMU token. Our advisory board includes leaders from the music industry, international crypto experts, and lawyers guiding us through the next phase of music industry innovation. You can view the timeline of our Blockchain rollout here.