At eMusic, we use phrases like “fan owner” and “community label” to describe the potential of our eMusic token (eMU) and blockchain platform. When a fan holds a tokenized share of their favorite artist's rights to the work, after a crowdfunding project by said artist or other incentives they want to incorporate for their supporters, the fan will share in the profits of the artist's work. Over time, our ecosystem will allow for the emergence of a community label, where eMU holders can make democratic decisions about the music they want to support and how it will be distributed.
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